About Us
People, purpose, and partnership.
That’s what we’re about.
Welcome to Lab 16-12. We’re a consultancy, but we like to think of ourselves as a dedicated partner to organisations doing meaningful work in the world.
We founded this company after noticing a recurring pattern: brilliant charities, universities, and purpose-led businesses were consistently hindered by fragmented support. Getting advice on your product from one place, your brand from another, and your digital strategy from somewhere else entirely isn’t just inefficient and frustrating—it leads to missed opportunities.
Our vision was simple: create a consultancy that brings it all together. A place that offers expert, hands-on support across the core pillars of growth, with a genuine passion for seeing you succeed and a commitment to empowering your team.
Our Mission
To help organisations with purpose thrive by providing clear, practical, and joined-up support that delivers real impact, builds lasting skills, and empowers your team for the future.
How we work:
Our Guiding Principles
- We see the big picture. Our real strength is understanding how everything connects—how a small change to your website can impact user engagement, or how a clear brand message can transform a product launch.
- We empower your team. We don’t just do the work for you. We work with you, explaining the ‘why’ behind the ‘what’. Our goal is to leave your team more skilled and confident than when we started.
- We focus on tangible results. We’re driven by making a positive impact that you can see, measure, and build upon. We set clear goals and report on them openly.
- We’re endlessly curious. The “Lab” in our name is there for a reason. We love being creative, testing new approaches, and using data to find out what works best for you.
- We believe we’re better together. The best results come from a true partnership. We build relationships based on open, honest communication and mutual respect.
- We’re always people-focused. We understand that change isn’t just about technology or processes; it’s about people. We design solutions with your users in mind, helping you bring your entire team along the journey.
Meet the Founder
Lab 16-12 is led by Angie, who brings over a decade of experience helping organisations just like yours navigate growth and change.
Angie’s unique blend of skills across product, digital, brand, and programme management means she can see the whole picture like few others. They’re passionate about cutting through corporate jargon and providing practical, actionable strategies that really work in the real world.
Angie founded Lab 16-12 to offer the kind of integrated, supportive partnership they knew purpose-driven organisations were missing.
